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11. April 2024
Munich Airport

RetailLoco Munich

Hosted by the Location Based Marketing Association, this two day event will feature speakers exploring the location based marketing over the course of a customer’s day – in coproduction with Munich Airport

Best Retail Cases

Awards

Winners from 2023

Networking

Munich

LBMA Members & Guests

Co Event

Stadtmarketing

Kongress Bayern

Retail Store-Tour

2.Day

 Member & Guest Benefit

Thanks to all our members and partners! This was 2024 in Munich

Carsten Szameitat, The LBMA Europe President

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RetailLoco 07. April 2025
together with co-host Eurotrade Retail, Munich Airport

 

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In April 2025, RetailLoco will bring together shop & trade managers, shopping and city representatives, technology experts, and many more in Munich for a two-day event featuring over 120+ participants. This gathering will spotlight cutting-edge technologies such as AI & XR, Retail Media & Marketing Technology, as well as advancements in City & Facility Management.

High-profile speakers will take the stage to share insights on location-based marketing, showcasing how it can influence every stage of a customer’s journey. Don’t miss this opportunity to connect with industry leaders, exchange ideas, and explore innovative strategies shaping the future of retail.

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Note:70% GERMAN speaking sessions & attendees.

Tickets 2024 here

 

Thanks to our partners 2024

GERMAN: Die Location Based Marketing Association, in Zusammenarbeit mit ihren Mitgliedern wie PAYBACK, Co-Gastegeber Eurotrade – Flughafen München oder Ariadne Maps, lädt zum exklusiven Treffen vom 11. bis 12. April 2024 zur RetailLoco direkt am Flughafen München ein. Diese zweitägige Veranstaltung bringt ➥ Shop- und Handelsmanager, Vertreter von Einkaufszentren und Städten sowie Experten für Technologielösungen und viele mehr zusammen. 

ENGLISH: The Location Based Marketing Association, in collaboration with its members such as PAYBACK, co-host Eurotrade – Munich Airport, or Ariadne Maps, invites you to the exclusive RetailLoco event directly at Munich Airport from April 11th to 12th, 2024. This two-day event brings together shop and retail managers, representatives from shopping centers and cities, as well as experts in technology solutions and many others.

Become a guest ticket.

Call for Interest

Speakers & Partners RetailLoco

Gaby Flatinger

Inhaber, Filialen Schwesterherzen-mode.de
Persönliche Mitarbeiterkommunikation in einer digitalen Welt.

Sebastian Deppe

VP DACH by Ariadne Maps

David Sporer

Managing Director
Passcreator by Fobi

Iskender Ölmezkaya

Head of Retail at FC Bayern München

Klaus Stieringer

Stadtmarketing-Chef, Stadt Bamberg
Zukunftsfähige Städte im digitalen Zeitalter

David Akinjise

LBMA-Expert AI
Künstliche Intelligenz im Business-Alltag

Samir Ayoub

Geschäftsführender Inhaber
von “Designfunktion”

Stefan U. Koenen

Director Retail/ -Marketing, -Developments & -Technical Services; Flughafen München

Arne Schönleben

CEO
svarmony - your XR expert

Asif Khan

Founder & Chairman
The LBMA - Location Based Marketing Assocation

Florian Eckert

Teamleiter PAYBACK GO & Location Based Services
PAYBACK

Angelique Szameitat

Best Retail Cases-Publisher & Juryleitung mit GFM Nachrichten – Digital im Handel und Marketing

Judith Büchle

Omnichannel Business Lead,
Google Germany

Philipp Döbeli

Business Development,
Brame AG

Carla Ledermann

Trade Marketing Manager, Schleich GmbH

Kai Flad

Digital POS Manager,
Schleich GmbH

Thomas Ötinger

Geschäftsführer
marcapo GmbH

Tanja Laub

Buchautorin Community-Management, Walkabout Media

Carsten Szameitat

President The LBMA
CRO (Chief Revenue Officer) at svarmony

Mario Raatz

Chief Sales Officer (CSO), REMIRA
Omnichannel: Store-Optimierung Stadt-Parfümerie Pieper mit 140 Stores+ 1 Onlineshop

Ilkay Özkisaoglu

Der SocialCEO Trainer und erfolgreicher LinkedIN® Content-Creator

Marcel Kilicalp

Product Design & Projecting, VuKo Software Solutions
myGastro.App: Schlüsselsäulen für den Erfolg in digitalen Business

Florian Hieß

Online-Marketer
swat.io

Fabian Burgey

Director SME Business Europe,
RTL AdAlliance

Jacqueline Althaller, M.A.

Herausgeberin Social-Media Studie, Geschäftsführerin Althaller Communication GmbH

Ottmar Neuburger

Geschäftsführer I Experte DOI-Chain
WEBanizer AG

Simone Streller

Geschäftsführerin
Handelsverband Bayern e. V. 

Michael Seidel

Geschäftsführer
CIMA Beratung + Management GmbH

We will show the use-case stories of our brand partners

RetailLoco Program 2024

Upcoming Topics

Location Technology

-EVERYTHING IS LOCAL – EXPERIENTIAL STORE – REVOLUTIONIZING AIRPORT COMMERCE – XR

Retail Storytelling

Best Retail Cases: Use-Case-Stories Technologien / Marketing / Customer-Experience in Stores & Omnichannel with E-Commerce

City-Management – Activation

Data analysis, loyalty and real estate and insights in relation to RETAIL / HOSPITALITY 

Retail Media

C-TV and Location-based Advertising Retail Media @Point of Sales: What moves the industry?  XR in retail – application examples

KI / AI & Automation

Drive into the Innovations I Realisations related to retail / hospitality solutions I AI optimisation of work processes

XR for Retail

Impact of Extended Reality (XR) technologies in the retail sector. Through XR, retailers can provide their customers with information and insights into the products and services they want to purchase.

Day 1
11 Apr 2024
08:30 - 09:30
Main Stage
Carsten Szameitat

DOORS OPEN & REGISTRATION

Welcome to RetailLoco Conference 2024!
We are thrilled to open the doors to RetailLoco 2024, the premier event for retail and location-based marketing enthusiasts, innovators, and professionals. As you step into this dynamic conference, prepare to immerse yourself in a world where the latest trends, technologies, and strategies in retail and location-based marketing converge. What Awaits You: ...
Carsten Szameitat
09:20 - 09:50
MAIN STAGE
Asif Khan

Location Technology: EVERYTHING IS LOCAL – EXPERIENTIAL STORE

The world presents new technologies and experiences! A trip around the world reveals fascinating technologies, urban and functional shopping environments, and leisure and entertainment areas that captivate with advanced digital themes!

++ TheLBMA Global & North America, Asif Kahn ++
Asif Khan
09:50 – 10:40
Main Stage
Arne Schönleben
Stefan U. Koenen

REVOLUTIONIZING: AIRPORT COMMERCE – Shopping-Areas – Future-View XR!

1. REVOLUTIONIZING: AIRPORT COMMERCE – Shopping-Areas!
Dank innovativer Technologien werden Einkaufsbereiche zu dynamischen Umgebungen, die das Reiseerlebnis verbessern, neue Chancen für Einzelhändler und die Travel Industrie schaffen.

2. Future NOW: XR-Technologien und Smart Devices Revolutionieren das Kundenerlebnis In dieser Session erleben Sie, wie Extended Reality (XR) und innovative Smart Devices sowie Smart Glasses wie die Apple Vision Pro und MagicLeap das Kundenerlebnis grundlegend verändern.

++ Flughafen München, Lufthansa, svarmony ++
Arne Schönleben
Stefan U. Koenen
10:40 - 11:10
Main Stage
Florian Eckert
Ottmar Neuburger
Denis Kliefken

Location Based Services: Loyalty und Kundenbindungen mit Blick auf Kryptowährung

Zwischen Wallets, Bezahl-Optionen und Customer-Experience:
Online- und Offline-Verschmelzungen von Kundenbindungsprogrammen diverser Retail-Partnern und wie neue digitale Bezahl-Coins “Doi-Chain: Wie Bitte, was?” sich einen Platz ergattern!

++ PAYBACK & WEBanizer AG ++
Florian Eckert
Ottmar Neuburger
Denis Kliefken
11:10 – 11:30
Lobby

MORNING COFFEE BREAK

Thanks to our partners that make the event happen! +++ Flughafen München, Ariadne Maps, brame.io, RTL AdAlliance, PAYBACK, svarmony, REMIRA and 20 further member of THE LBMA +++
11:30-12:20
Main Stage
Michael Seidel
Simone Streller
Marcel Kilicalp
Klaus Stieringer
Sebastian Deppe

Service & Marketing City-Management: The Rise of City Management by KPIs

DER AUFSTIEG DES STADTMANAGEMENTS DURCH KPIs. Wie steigern Städte und Politik den Freizeit- und Shopping-Konsum durch gezielte Steuerung und Retail-Unterstützung?

*City-Analytics Use-Case: Traunstein, Waldkirchen und Innenstadt München
*Stadtmarketing Bayern & VuKo, Gastro Use-Case (Hospitality)

++ Ariadne Maps, Handelsverband Bayern e.V. (HBE), CIMA Beratung + Management, AKCS Stadtmarketing-Verband, VUKO ++
Michael Seidel
Simone Streller
Marcel Kilicalp
Klaus Stieringer
Sebastian Deppe
12:20 - 13:05
Main Stage
Alexander Hahn
Thomas Ötinger
Fabian Burgey

Location Based Marketing: Retail-Media am POS I Connect Advertising

Gezielte Ansprachen, neue Technologien und diverse gewinnbringende Umsetzungsmöglichkeiten!
Location-Based Marketing und Retail-Media am Point of Sale (POS) revolutionieren die Werbelandschaft. Durch gezielte Ansprachen und den Einsatz neuer Technologien bieten sich vielfältige Möglichkeiten zur profitablen Umsetzung. Von personalisierten Angeboten über interaktive Displays bis hin zu Augmented Reality-Anwendungen eröffnen sich spannende Wege, um Kunden direkt am Kaufort anzusprechen und ihre Kaufentscheidungen positiv zu beeinflussen.

1. Session: Das Unmögliche möglich machen: TV-Werbung für den Mittelstand.
++ RTL AdAlliance mit marcapo GmbH ++

2. Session: Poco startet Retail Media
++ VisionGroup mit POCO ++
Alexander Hahn
Thomas Ötinger
Fabian Burgey
13:05 - 14:00
01:05 PM – 02:00 PM
Lobby

LUNCH BREAK

14:00-14:20
Main Stage
Judith Büchle

Omnichannel Now & Future

Omnichannel-Zukunft: Wo Händler*innen heute investieren sollten, um morgen erfolgreich zu bleiben!
Omnichannel-Champions: MediaMarkt, Modehaus Breuninger und Decathlon - Was tun diese? Die Session umfasst die Wichtigkeit von Omnichannel im Handel, Schlüsselerkenntnisse aus der Google Omnichannel Excellence Study, aktuelle Erfolgsfaktoren und konkrete Handlungsempfehlungen für Händler, unterstützt durch reale Beispiele aus DACH.

++ Google und Modehaus Breuninger ++
Judith Büchle
14:20 - 16:00
02:20 PM - 04:00 PM
Main Stage
Philipp Döbeli
Kai Flad
Carla Ledermann
Sergei Brehm
Best Retail Cases
Angelique Szameitat
Frank Noß

Retail Storytelling Best Retail Cases: CREATING GREAT CUSTOMER EXPERIENCES

Use-Case-Stories Technologien / Marketing / Customer-Experience in Stores & Omnichannel mit E-Commerce

+++ Brame.io, Witt Weiden (Online- und POS-Stores) mit “Gamification-Marketing: In-Store-POS & Online-Marketing für eine optimale Customer Experience - young generation”
+++ Remira, Parfümerie Piper mit “Omnichannel für Kleinere und was macht dies so besonders?”+++
+++ Schleich (Spielwarenhersteller) “New Touch Store-Technology Use-Case-Story” +++
Philipp Döbeli
Kai Flad
Carla Ledermann
Sergei Brehm
Best Retail Cases
Angelique Szameitat
Frank Noß
16:05 - 16:25
04:05 PM - 04:25 PM
Lobby

AFTERNOON COFFEE BREAK

Thanks +++ Flughafen München, Ariadne Maps, brame.io, RTL AdAlliance, PAYBACK, svarmony, REMIRA and 20 further member of THE LBMA +++
16:30 - 17:00
04:30 PM - 05:00 PM
Main Stage
Samir Ayoub
Ilkay Özkisaoglu

Impulsgeber SocialCE0: Soziale Medien und die Wirkung im Business

Insights zur Umsetzung über einen professionellen Linkedin-Auftritt vor allem für Management-Ebene! Beispiel aus dem Retail-Sektor.

++ Samir Ayoub, Geschäftsführender Inhaber von “Designfunktion” & Speaker, Ilkay Özkisaoglu (DER Social CEO) - Excellence Trainer / Speaker ++
Samir Ayoub
Ilkay Özkisaoglu
16:55 - 17:30
04:55 PM - 05:30 PM
Raum 1
Kai Flad

Customer Experience / Best Retail Cases

During this session we will highlight some of our best use-cases & partners showing the deployment of innovative technology in our industry.
Kai Flad
17:00 – 18:00
05:00 PM-06:00 PM
Mainstage
Deutsche Telekom
David Akinjise
Kathrin Schürmann

AI Automation: Revolutionizing Work- and Customer Engagement

KI-Tools in der Anwendung in Work- und Arbeitsumfeld! Einsatz in diversen Bereichen, doch wie und wo? KI und Automatisierung finden vielfältige Anwendungen im Kundenservice, der Datenanalyse und der Prozessautomatisierung. Die Herausforderung besteht darin, die besten Einsatzbereiche zu identifizieren, um maximalen Nutzen zu erzielen.

++ LBMA KI-Consultant, Microsoft, Telekom, Der Social CEO-Experte, Schürmann Rechtsanwalt ++
Deutsche Telekom
David Akinjise
Kathrin Schürmann
18:30 - 21:00
06:30 - 09:00

Transfer & Dinner

18:30-19:00: Transfer zum Dinner
19:00-21:00: Speaker- und LBMA-Dinner

Parallel: SocialCEO – Workshops



 Workshops only in GERMAN Language 

11th April 2024
  6 speakers
  6 Workshop topics

 


Networking for executives on the topic of future-oriented communication through social media: brand building, CEO positioning, and reputation management.

The side event “Social CEO 2024” from April 11, 2024, is an exclusive annual gathering for mid-sized C-level executives and takes place in conjunction with RetailLoco. The main theme is the enhancement of corporate reputation through a dialogue-oriented HR culture and contemporary social media communication. The conference offers workshops and discussions on topics such as leadership in social media, corporate influencers, corporate reputation, network building, and community management. The goal is to assist executives in adapting to the evolving social media landscape and strengthening corporate reputation. The target group includes CEOs, CTOs, CMOs, CFOs, and HR management of mid-sized companies in the service and production sectors.

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Tickets

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    Global Media Partners

    RetailLoco 2021/22 attendees

    RetailLoco by

     

    RetailLoco is organized by the international trade association for location-based technology solutions and marketing. With 1,400 members from 20 countries, it promotes exchange in the digital stationary retail world.

     

    Every RetailLoco partner is automatically listed in the Best Retail Cases database. The initiative of the LBMA collects and shows cases around retail. In addition, the best applications and installations are honored with the Best Retail Cases Award.

    Questions

    Angie Szameitat
    Product Owner RetailLoco Europe & North America

    Mail: angie@thelbma.services
    Tel.:     +49 (8122) 5536-440