Here’s what experts had to say about a past sixth LOCA conference on 06 and 07 February 2020 now RetailLoco Europe
At the sixth LOCA conference on 06 and 07 February 2020, experts discussed how retailers are succeeding in digitizing their spaces. The program included presentations by well-known companies who reported on their experiences with new technologies and addressed how stationary trade benefits from networking. On the one hand, they discussed how advertisers can address customers at the right time and in the right place. On the other hand, the topic of specific targeting through data was taken up. The keynote speakers included experts from Payback, Alnatura, xplace, Douglas and Facebook. On the second day, the popular RetailTour took place, which led the participants to the airport and the Samsung LED Store in Frankfurt.