Biography
AFTER STATIONS at the winery Gallo, RedBull, Dr. Oetker as well as Computech Media, Carsten Szameitat founded his first own company with the agency 11 Prozent Communication. There, as founder and managing director and publishing director of GFM Nachrichten, he developed numerous communication, customer loyalty and service products for the European retail and digital industries. In 2013, Carsten Szameitat took over the German-speaking representations of the global association Location Based Marketing Association (THE LBMA). In 2014, he founded the RetailTour initiative, which gathers local retail experts and guides them to the most interesting installations of new technologies in brick-and-mortar retail worldwide.
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All sessions by Carsten Szameitat
Eröffne keinen eigenen Webshop
THE LBMA insights – NRF, Best Retail Cases and the future (ENG)
OPENING REMARKS: EUROPE is under pressure
Keynote 1: Location of now Data and Cases by THE LBMA
PANEL 3: MEDIA AND MARKETING FOR COMMERCE
PANEL 4: Airport Munich – ACTIVATION at the POS via LOCATION BASED MARKETING
DOORS OPEN & REGISTRATION
CASE STUDY PRESENTATION – aryve AR based indoor navigation
Insights, Innovations and Integrations in Retail Space / Interactive Format
PANEL 6: Unlocking Retail Data Analytics
BEST RETAIL CASES – INNOVATIONS
02:10 PM - 02:45 PM