Carsten Szameitat, President The LBMA and Director Partnership at aryve

AFTER STATIONS at the winery Gallo, RedBull, Dr. Oetker as well as Computech Media, Carsten Szameitat founded his first own company with the agency 11 Prozent Communication. There, as founder and managing director and publishing director of GFM Nachrichten, he developed numerous communication, customer loyalty and service products for the European retail and digital industries. In 2013, Carsten Szameitat took over the German-speaking representations of the global association Location Based Marketing Association (THE LBMA). In 2014, he founded the RetailTour initiative, which gathers local retail experts and guides them to the most interesting installations of new technologies in brick-and-mortar retail worldwide.