Kai Flad

Digital POS Manager,
Schleich GmbH

Kai Flad

Digital POS Manager,
Schleich GmbH

Biography

Schleich® is one of Germany’s largest toy manufacturers and a leading international brand of authentic animal figurines, igniting the joy of storytelling in children. Friedrich Schleich founded Schleich in Schwäbisch Gmünd in 1935. Today, the famous characters and sets made by the brand schleich®, are sold in more than 60 countries and have become a beloved feature in children’s rooms around the world, letting kids’ imagination run wild. As a global player with Swabian roots, Schleich now generates more than half of its turnover outside of its core market Germany. In 2022, Schleich had a global turnover of EUR 275 million, selling around 40 million animal figurines. Sustainability is a core commitment: As a first step, all characters will be recyclable by 2027. Schleich is also intensively researching recycled materials for the future production of its toys. In addition, Schleich will be optimizing and certifying its characters and packaging to the standards of the Cradle to Cradle®
About the Case:
Toy producer schleich has partnered with Warner Bros. Discovery
Global Consumer Products (WBDGCP) to add a seventh product range to its catalogue:
Wizarding World™.
The challenge: to show and inform the consumers about the new products. Make them feel the quality of schleich® products and add a little bit of magic.

All sessions by Kai Flad

Customer Experience / Best Retail Cases

11 Apr 2024
16:55 - 17:30
04:55 PM - 05:30 PM
Main Stage