Location Based Marketing: Retail-Media am POS I Connect Advertising

11 Apr 2024
12:20 - 13:05
Main Stage

Location Based Marketing: Retail-Media am POS I Connect Advertising

This session, Location-based marketing and retail media at the point of sale (POS) are revolutionising the advertising landscape. Targeted approaches and the use of new technologies offer a wide range of opportunities for profitable implementation. From personalised offers and interactive displays to augmented reality applications, there are exciting ways to address customers directly at the point of sale and positively influence their purchasing decisions.

  1. Session: Das Unmögliche möglich machen: TV-Werbung für den Mittelstand.
    Wie kann MarTech es ermöglichen, dass lokal-verankerte Händler und Franchises auf dem Big-Screen werben können? Location-Based Marketing und Retail-Media am Point of Sale (POS) revolutionieren die Werbelandschaft. Durch gezielte Ansprachen und den Einsatz neuer Technologien bieten sich vielfältige Möglichkeiten zur profitablen Umsetzung. Thomas Ötinger (marcapo) und Fabian Burgey (RTL AdAlliance) geben spannende Einblicke zum Thema innovativer TV-Werbung und PoS-Marketing.
    with RTL & marcapo GmbH

  2. Session: Poco startet Retail Media
    with VusionGroup & Poco

Who Should Attend: This panel is a must-attend for digital marketers, advertising professionals, media planners, brand managers, data analysts, and business strategists. It offers a unique opportunity to gain comprehensive insights into the merging paths of CTV and location-based advertising, understand the latest trends, and learn how to effectively navigate this new terrain in digital advertising.

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