PANEL 4: Airport Munich – ACTIVATION at the POS via LOCATION BASED MARKETING

ACTIVATION AT THE POS VIA LOCATION BASED MARKETING

The media landscape is getting complex and fragmented seemingly every day. To reach the customer and activate him at the POS is a real challenge. After a long time of print and out-of-home ads being the stars of local marketing, more and more brands are using online channels to reach their customers. With smart software and automation we see encouraging results to get the right online ad at the right time at the right location.

We want to talk about how local online marketing can increase store traffic and push local branding  – and what the future with AI and co. brings.

15min Short Presentation
Using Wallet passes to drive sales
Passcreator by Fobi

ACTIVATION VIA EXCISTING WALLET PASSES

Being on your customers phone and serving the right content is expensive and cumbersome? Passcreator has been using Wallet passes for over a decade to prove that sentiment to be wrong. Serving customers in around 40 different countries with over 50 million passes issued, David will showcase how you can use Passcreator’s technology to serve your customers better by providing relevant and personalized content without funding an expensive app.

Panel Discussion with the Airport of Munich.