14 Feb 2023 – 15 Feb 2023
Munich Airport

RetailLoco Europe

Former LOCA Conference – Hosted by the Location Based Marketing Association, this two day event with over 250+ attendees will feature speakers exploring the location based marketing over the course of a customer’s day 

Best Retail Cases

Awards

Winners form NRF in New York

Live Conference

Munich

LBMA Members & Guests

on demand – attendees

for free

THE LBMA Member Platform 

Retail Store

Tour

THE LBMA Member Benefit

RetailLoco Europe 14 Feb 2023 - 15 Feb 2023

Focus: Location of Now

REVIEW: Here’s what experts had to say about a past sixth LOCA conference now RetailLoco Europe

INNOVATION, MARKETING AND TECHNOLOGY | 2020 WIESBADEN
At the sixth LOCA conference on 06 and 07 February 2020, experts discussed how retailers are succeeding in digitizing their spaces. The program included presentations by well-known companies who reported on their experiences with new technologies and addressed how stationary trade benefits from networking. On the one hand, they discussed how advertisers can address customers at the right time and in the right place. On the other hand, the topic of specific targeting through data was taken up. The keynote speakers included experts from Payback, hmmh, Alnatura, xplace, IKEA, Douglas and Facebook. On the second day, the popular RetailTour took place, which led the participants to the airport and the Samsung LED Store in Frankfurt. Remember last Programm

 

 
 

 

Thanks to our partners 2023

we work together with

Become a SPONSOR

13Days
5Hours
8Mins
30Secs

Become a sponsor and secure a partner lecture slot for February 2023, see below!

Security and
Cloud Solutions

Dive into the
Innovations

Media and Marketing for Commerce

Local Data in Tourism & Hospitality

Airport Munich: Location Based Marketing

Logistic: Solve energy crisis

Program 2023

Our first RetailLoco Conference after corona in Europe - former LOCA Conference

14th Feb. Morning

Day 1
14 Feb 2023

DOORS OPEN, REGISTRATION & BREAKFAST MUC

Doors will open. Please sign in or register. After that, enjoy a delicious breakfast on us! Breakfast Sponsored by: svarmony...
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OPENING REMARKS: EUROPE is under pressure

Carsten Szameitat, president of The LBMA Europe, will open the conference, presenting new research surrounding location data and present the...
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Carsten Szameitat

Keynote 1: Location of now Data and Cases by THE LBMA

Asif Khan, founder and president of The LBMA, will open the conference, presenting new research surrounding location data and present...
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Carsten Szameitat
Asif Khan

CASE STUDY by Ariadne Maps

Track the real world in real time Mit Smart City Analytics in Traunstein zu echtem Omnichannel Marketing Obtain people counting,...
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Hans-Peter Weiß, Geschäftsführer Stadtmarketing by Traunstein GmbH
Sebastian Deppe, VP DACH by Ariadne Maps

MORNING COFFEE BREAK

Sponsors are Welcome!

The Metaverse – why, when, how and WOW?

     
Christian Gleich, Speaker, Autor, Advisor

PANEL 2: INTO THE INNOVATION

Serfaus Fiss Ladis Serfaus-Fiss-Ladis haben die erste Multi Vendor Lösung im Bereich e-Commerce in Betrieb genommen. Hier können Gäste ihre...
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Jürgen Polterauer, CEO at Dialogschmiede
Iskender Ölmezkaya, Head of Retail at FC Bayern München
Jonas Schenk, Co-Founder & CMO at IMERO

PANEL 3: MEDIA AND MARKETING FOR COMMERCE

Westfield Rise Brings Memorable Brand Moments To Life Across The Westfield Universe, With Extraordinary Impact. Best Cases from all over...
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Mark Engelfried, Director Mobile and Innovation at PAYBACK
Nathalie Lohaus

14th Feb. afternoon

Day 1
14 Feb 2023

Lunch Break – sponsored by Localyzer

Lunch sponsored by Localyzer

Training Session – employee value framework

Lutz Pickhardt Leadership Training & Coaching

PANEL 4: Airport Munich – ACTIVATION at the POS via LOCATION BASED MARKETING

Digitales Marketing Lokales Online-Marketing für Ihre Filialen und Geschäfte ACTIVATION AT THE POS VIA LOCATION BASED MARKETING The media landscape is getting complex and fragmented seemingly every day. To reach...
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David Sporer, Managing Director Passcreator by Fobi
Matthias Lange, CEO at LOCALYZER
Carsten Szameitat
Stefan U. Koenen

AFTERNOON COFFEE BREAK

Coffee brought to you by: Foby / Passcreator  

Hospitality SHOWCASE Fördermodelle auch für Franchise – BY BEST RETAIL CASES

Fördermodelle auch für Franchise: VRANCHISE von VROHSTOFF – so gelingt die Digitalisierung in der Gastronomie Gina Schäflein, die Gründerin von Vrohstoff und Pionierin in der Kreation glutenfreier veganer Speisen, stellt...
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Gina Schäflein, Founder Up! Fresh Energy
David Akinjise
Denis Kliefken

PANEL 6: LOCAL DATA IN TOURISM & HOSPITALITY

This is a data-driven age for TOURISM. Where do guests come from, how long do they stay and where do they go? – Real-time data for tourist regions is now...
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Patrick Riedlsperger at Zell am See-Kaprun
Dr. Volker Glaeser at METRO AG (HOSPITALITY.digital GmbH)
Day 1
14 Feb 2023

Second Day: 15th February

Day 1
15 Feb 2023

BEST RETAIL CASES – LIVE experience

The end of the cash register is not far away. Seamless checkout solutions enable customers to pack their goods and leave the store. Payment is fast and digital, no counting...
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Nathalie Lohaus
Klaus Menhorn
Michael Eichhorn
Asif Khan

Speakers & Partners RetailLoco 2021/22

Tickets

Sponsoring options

Keynote, Leads, Master Classes

KEYNOTES

As headline sponsor, they get the undivided attention of all participants, whether on-site, streamed or on-demand.

  • 30 min KEYNOTE
  • Stand alone Newsletter
  • Logo at all media 

You will also receive the participant data / leads of RetailLoco

15.000 USD/EUR

>>>contact us now

MASTER Classes

As part of your own masterclass, you can generate qualified leads on site and also in the on-demand area of The LBMA.

  • 45 min digital Master Class
  • Stand alone Newsletter 
  • Participation at one panel

You will also receive the participant data / leads of RetailLoco

8,500 USD/EUR

>>>contact us now

SPONSORING

You can sponsor our RetailLoco Event and our digital platform

  • Dinner
  • Panel
  • Breakfast 
  • Live Tour
  • Badges / Lanyards 

You will also receive the participant data / leads of RetailLoco

each 5,500 USD/EUR

>>>contact us now

Latest Podcast

Location Weekly – Episode 594

The weeks #LocationWeekly podcast features Mars partnering with Fetch for new loyalty rewards program, Burger King partners with Acrelec kiosks to promote Activision’s “Call of Duty” in-store, Digilant & Netsertive...
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Location Weekly – Episode 593

On today’s episode of #LocationWeekly we explore Walmart’s “Be Your Own Model” virtual fitting tech, Indian jewelry brand Tanishq launches AR/VR kiosk, Outfront Media goes real-time content with QR codes...
Read More

Location Weekly – Episode 592

This week we talk about BlueZoo launching mobile analytics in DOOH and DoorDash partnering with the Golden State Warriors.  We also bring you 3 guest interviews on the eve of...
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Global Media Partners

RetailLoco 2021/22 attendees

BEST RETAIL CASES AWARDS

Award Ceremony

WE AWARD 33 USE-CASES

The Best Retail Case Awards May 2023 award various solutions from the eCommerce and retail software products. In this round of awards, you will get to know some application examples with which retail and its service partners are equipping themselves for the challenges of the present and the future. 

Award Cases

RetailLoco by

RetailLoco is organized by the international trade association for location-based technology solutions and marketing. With 1,400 members from 20 countries, it promotes exchange in the digital stationary retail world.

Every RetailLoco partner is automatically listed in the Best Retail Cases database. The initiative of the LBMA collects and shows cases around retail. In addition, the best applications and installations are honored with the Best Retail Cases Award.

Questions

Angie Szameitat
Product Owner RetailLoco Europe & North America

Mail: angie@thelbma.services
Tel.: 
+49 (8122) 5536-440