XR AND THE FUTURE OF EXPERIENCE 

Recent launches of XR platforms such as the Apple Vision Pro, the rise of digital twins, and the speed of change in Generative Ai is transforming the way we interact with and understand the world around us. This talk will cover how a new world is evolving around us creating new visual landscapes, more immersive experiences, and deeper connections across a variety of industries and applications. We will discuss how digital twins are being used to create virtual replicas of physical spaces, allowing for better planning, design, and maintenance of buildings, infrastructure, and even entire cities. How these digital twins will change location-based entertainment and consumer experience as the world becomes more mapped and connected through 5g and other emerging technologies. We will talk about the impact this will have on sports and fan experience, brand and advertising, healthcare and wellness and more. Further, we will discuss the state of the Metaverse, Apple’s Vision Pro, Generative Ai, and other emerging technologies that continue to evolve and shape our future. Alongside these topics will be a theme of how companies and consumers alike can approach these new paradigms, identify the opportunities, and build for a rapidly evolving world.