Todd Allard, CMO/SVP/VP Northern Tool + Equipment

Todd Allard, CMO/SVP/VP Northern Tool + Equipment


I am an omnichannel marketing leader and a force for transformational change who delivers profitable growth. Known for driving successful outcomes by building differentiated brands and strong teams from the ground up, my career spans B2C and B2B as well as the home improvement, tools & equipment, education, automotive, consumer electronics, and consumer products industries.

As our organization moves to transform and position for growth, I develop and deliver breakthrough customer engagement, increased traffic with higher conversion, and post-purchase loyalty. I leverage my expertise in mining deep customer insights from data, strategic planning, analog and digital marketing, as well as partnerships. I am a hands-on executive who delivers measurable results in social media, digital marketing, influencers, earned media, and loyalty marketing.

All sessions by Todd Allard, CMO/SVP/VP Northern Tool + Equipment

PANEL 8: Creating Great Customer Experiences

14 Jun 2023
13:20 - 14:05
01:20 PM - 02:05 PM