I am a growth-focused senior leader who has helped build some of the most iconic consumer-loved and shopper-relevant brands. A classically trained marketer with a direct marketing bent, I have a proven record of uncovering how people make decisions and what motivates them to take out their wallets. I am an action-oriented marketer who helps build better brands by creating richer, more profitable customer relationships.
I bring a general management view with key strengths in strategic analysis and planning, brand and business development, retail program development, creative strategy and the management of the creative process, problem-solving, negotiation with (and management of) strategic partners, and leadership skills in an ever-changing environment.
Expertise: General Management, Brand Strategy, Shopper Marketing, Digital Innovation, CRM and Loyalty Marketing, Brand Management, Shopper Experience Innovation, Strategic Planning, Consumer Packaged Goods, Creative Strategy, Employee Development + Capability Building, Consumer Promotions, Customer Marketing, Shopper Insights, and Retail Channel Activation.