Georgina Nelson, Founder & CEO at TruRating- Hiring

My first love was psychology. I then went into law, where after a brief flirt as a banking lawyer at Clifford Chance, I became a consumer rights lawyer in the world of data and privacy, for Which?, Europe’s largest consumers’ association.

On the home front, my Dad was 30 years in retail and with the arrival of Amazon on the scene he lost 50% of his business. He was determined to fight back with offering an incredible in-store retail experience – but had no consumer data and no way of knowing whether service strategies were effective.

With my psychology and consumer hats on I knew there must be a better way to get customers to feedback to businesses. The status quo was reciept-based surveys which only gave a voice to the animated few with time on their hands. This kind of data wasn’t reliable or representative.

And so TruRating was born. The idea being that by integrating with the payment, feeding back is suddenly quick and easy. And with every rating we donate to children’s charities around the world – spreading some good to those in need.

I’m a passionate and determined leader who drives from the heart. I honestly believe the world will be a better place when businesses understand what their customers think, and customers can in turn view that feedback to make better decisions about the businesses they use (see TruRating.com).

I love #TeamTru and how incredibly hard they’ve all worked to help make this dream a reality, and I couldn’t be more thankful to all those who have joined me on the journey 💙

I’m also hugely thankful for the recognition we’ve received along the way:

Leadership: EY Winning Woman, The Telegraph Hot 100, Every Woman Technology Entrepreneur Winner, FinTech Magazine’s Top 100 Leaders, Great British Businesswoman Series – Technology Businesswoman Award Finalist, Beauhurst’s 50 Female Entrepreneurs To Watch.

TruRating: Customer Centricity World Series’ CX Solution of the Year, World Future Awards’ Best Customer Experience Solution, Gartner Cool Vendor, The Everline Future 50, TechCrunch Europe Hot 100, Best In-Store Technology NORA, Business Leaders Top 32 UK Exporters, Vendor In Partners Awards Best Business Intelligence and Analytics Platform Winner, BusinessCloud’s Top MarTech 50 Companies, Retail Systems Awards Data and Analytics Company of the Year Winner, Business Culture Awards Best CSR/Corporate Sustainability Initiative Finalist, Finance Pill’s Top 101 Customer Service Companies,