Betsy Frost – CEO – Hoplark

Marketing executive who combines CPG experience with an entrepreneurial mind-set to build businesses, brands and big ideas. Experience in startups to a Fortune 200 company, across industries, launching brands, turning around established businesses, managing full P&Ls, portfolios and strategic partnerships. Excels in ambiguous, fast-paced, agile environments and known as a creator and innovator who unlocks differential thinking, game-changing innovation and exceptional growth. Passionate about developing people and transforming cultures to create diverse and engaged teams and deliver purposeful experiences. Skills:

Brand Strategy ● P&L and portfolio management ● Entrepreneurism ● Innovation ● Strategic sales & partnerships ● Agency Relations ● Omnichannel Communications Strategy ● Organizational transformation