Keynote: XR is key enabler for indoor navigation at physical touchpoints.
In this session, Carsten Szameitat, (Chief Revenue Officer) from aryve technologies GmbH – VPS indoor navigation, shares how brands and retailers are using AR and smart glasses to guide customers through stores, malls, and venues in a seamless, sales-oriented way.
Based on real-life projects across Europe, the talk explores how XR simplifies orientation, directs traffic to high-margin areas, and creates measurable business impact right on the shopfloor. From personalized wayfinding to interactive POI activation – this session breaks down what’s effective, what scales, and how indoor navigation with XR can drive both customer satisfaction and conversion.
Straightforward, practical, and focused on retail outcomes.