PANEL 6: TOURISM & HOSPITALITY

PANEL 6: TOURISM & HOSPITALITY

This is a data-driven age for TOURISM. Where do guests come from, how long do they stay and where do they go? – Real-time data for tourist regions is now also available in Europe.

Clarity about visitors in the destination: How many, where from, where to? Too few or too many visitors:in one place – this is not uncommon in resorts. The result is under- or over-utilization of the destination, with missed sales and often environmental damage.