PANEL: SPORTS rEvolution

PANEL: SPORTS rEvolution

Curt Johnson from sports marketing agency rEvolution moderates a panel discussing the growing importances of mobile, location and fan engagement in growing a loyal audience.

With the iPhone celebrating 15 years last year; and most phone apps turning 10 or more, US Sports Leagues and Teams are increasingly leveraging fan’s hand-held devices to attract, engage, service and gain valuable insights.  Whether fan engagement takes place before, during or after attending an event, this allows leagues, teams and partners to get closer to fans and their preferences.   This session will explore:

• Digital insights and marketing to fans
• League and team media and social content
• Servicing in-venue
• Surveys, fan follow-up and more