PANEL 3: CTV & Local Ads
Moderator: Aubriana Lopez – Samsung Ads
Mark Michael – DevHub
As the advertising landscape continues to shift towards digital channels, Connected TV (CTV) has emerged as a powerful tool for delivering targeted, engaging content to local audiences. This panel will explore the intersection of CTV and local advertising, and the ways in which this technology is transforming the marketing strategies of businesses both large and small.
We will discuss the unique opportunities that CTV presents for local advertisers, including the ability to reach highly targeted audiences with personalized messaging. We will also explore the role of data in CTV advertising, and the ways in which businesses can use analytics to measure the impact of their campaigns and refine their approach over time.
Through case studies and expert insights, this panel will provide a deep dive into the world of CTV and local advertising, and the many ways in which this technology is revolutionizing the way that businesses connect with consumers in their communities. Whether you are a marketer, a business owner, or simply interested in the latest trends in digital advertising, this panel is not to be missed.Go back