PANEL 9: DOOH – Driving New Audiences

Digital out-of-home (DOOH) advertising has emerged as a powerful tool for brands looking to engage with new audiences in innovative ways. This panel will explore the many ways in which DOOH is driving new audiences, including through the use of dynamic content, real-time data, and interactive experiences.

We will examine case studies from a range of industries, from retail to entertainment to transportation, to showcase the power of DOOH to reach and engage audiences in new and exciting ways. We will also discuss the importance of creative content and messaging in driving engagement and building brand loyalty.

Additionally, we will explore the challenges and opportunities of measuring the impact of DOOH campaigns, including through the use of advanced analytics and attribution models. By bringing together experts in advertising, marketing, and data analysis, this panel aims to provide a comprehensive overview of the ways in which DOOH is driving new audiences and transforming the advertising landscape.