YEXT Keynote: The Top Of Funnel Is Disappearing
New technologies are rapidly changing our digital marketing and measurement playbooks. As consumer search behavior evolves, AI tools like ChatGPT, Google SGE, and social platforms like TikTok are disrupting traditional search and quickly becoming the main entry point for Millennials and Gen Z. This shift has decreased organic visibility for many organizations. Join us to learn how to adapt your top-of-funnel strategies, re-evaluate attribution, and simplify ROI calculations to thrive in this new landscape.