Best Retail Cases

Awards

Winners form NRF in New York

Location

WorkBox

co hosted

Learn Live

RetailTour©

THE LBMA Member Benefit

Next Event RetailLoco Americas
29th April 2025

at WorkBox

with topics for Brands and Store-Makers

CAN’T MISS: RetailLoco is back and even bigger co-hosted with WorkBox.

RETAIL INNOVATION, MARKETING & TECHNOLOGY
After 16 successful RetailLoco events in cities like Chicago, Seattle, Atlanta, Munich, Singapore and during SXSW (Austin), we are thrilled to host this year’s event at the WorkBox in Chicago!

Past programs have explored topics such as indoor navigation, geo-targeted advertising, mobile payments, local search, data analytics, and, most recently, the Metaverse. We’ve featured dozens of incredible keynote speakers from brands like The Weather Channel, Coca-Cola, Disney, Lowe’s, Kroger, Waze, Digitas, Google, Glympse, MoodMedia, GameStop, Walmart, and more.

The event will also include our renowned BestRetailCases (case study awards platform) and the RetailTour program, offering attendees an exclusive look at retail innovation in action directly in the stores.

Tickets 2025 here

Attendees

Programm 2025 - rEvolution

Two days with various topics around ....

Dive into the
Innovations

THE RISE OF RETAIL MEDIA NETWORKS

THE EXPERIENTIAL STORE

SHOP &
WALK

DOOH – DRIVING NEW AUDIENCES

GREAT CUSTOMER EXPERIENCES

Programm details

Enjoy two days full of inspiration, innovations and practical application examples.

Day 1

29 Apr 2025

09:00-09:15

Asif Khan

Opening RetailLoco Chicago 2025

Asif Khan

09:15-10:00

Casey Binkley – Founder – Mobilytics

Tom McGurn- Head of Retail Media – Outfront Media

Sean Cheyney – Head of Retail Media – Vistar Media

Panel 1: Retail Media Networks Revealed

Retail media networks are rapidly transforming the advertising landscape, offering brands new ways to connect with shoppers at the point of purchase. This panel will explore the explosive growth of retail media, the opportunities it presents for brands to leverage first-party data, and how it’s reshaping the digital marketing ecosystem....

Casey Binkley – Founder – Mobilytics

Tom McGurn- Head of Retail Media – Outfront Media

Sean Cheyney – Head of Retail Media – Vistar Media

10:00-10:30

Adam Abernathy – Sr. Director, Research & Applied Technologies – YEXT

YEXT Keynote: The Top Of Funnel Is Disappearing

New technologies are rapidly changing our digital marketing and measurement playbooks. As consumer search behavior evolves, AI tools like ChatGPT, Google SGE, and social platforms like TikTok are disrupting traditional search and quickly becoming the main entry point for Millennials and Gen Z. This shift has decreased organic visibility for...

Adam Abernathy – Sr. Director, Research & Applied Technologies – YEXT

10:30-11:00

Coffee Break

Morning Coffee Break

Coffee Break

11:00-11:45

Dave Morris – Director, Marketing – USA Today

Michelle Steele – Reporter/Anchor – ESPN

Ashley Nevel – CEO – ABN Media

Curt Johnson, Founder, Bluefire Marketing

Ron Cariker – President – 7 Media Group

Panel 2: The Power of Location Intelligence in Sports & Entertainment

From enhancing fan experiences to optimizing venue operations, location data is transforming the sports and entertainment industries. This panel will explore how teams, leagues, and event organizers leverage real-time location insights to personalize engagement, streamline crowd management, and drive revenue. Experts will discuss the role of geofencing, mobile analytics, and...

Dave Morris – Director, Marketing – USA Today

Michelle Steele – Reporter/Anchor – ESPN

Ashley Nevel – CEO – ABN Media

Curt Johnson, Founder, Bluefire Marketing

Ron Cariker – President – 7 Media Group

11:45-12:30

Mike Schatzman – Founder/Managing Partner – Venture Forward Capital

Sean MacCarthy – VP, Analytics – Good Sam

Brent Paulsen – VP, Head of Retail – True Classic

Asif Khan

Panel 3: AI & Predictive Analytics In Location

AI and predictive analytics are transforming location-based marketing, enabling brands to anticipate consumer behavior, personalize engagement, and drive foot traffic with greater precision. This panel will explore how businesses are leveraging real-time data, machine learning, and geospatial insights to optimize marketing strategies. Experts will discuss the impact of AI-driven predictions...

Mike Schatzman – Founder/Managing Partner – Venture Forward Capital

Sean MacCarthy – VP, Analytics – Good Sam

Brent Paulsen – VP, Head of Retail – True Classic

Asif Khan

12:30-13:30

Asif Khan

LUNCH BREAK

Asif Khan

13:30-14:15

Alok Ahuja – CEO/Co-Founder – Trexity

Tom Tierney – Partners, Freight & Logistics – TomTom

Christina Garcia, VP, Echo Global Logistics

Panel 4: Moving Along The Last Mile

In an era where speed and efficiency define customer expectations, location data is revolutionizing last-mile delivery and logistics. This panel will explore how real-time tracking, route optimization, and geospatial insights are helping businesses reduce costs, enhance delivery speed, and improve customer satisfaction. Industry experts will discuss the role of AI,...

Alok Ahuja – CEO/Co-Founder – Trexity

Tom Tierney – Partners, Freight & Logistics – TomTom

Christina Garcia, VP, Echo Global Logistics

14:15-14:45

Terence Donnelly – CRO – The Hotel Communication Network

Keynote: Revenue In The Room – HCN Inc.

Terence Donnelly – CRO – The Hotel Communication Network

14:45-15:30

Nick Anastasiades – Founder – Benji

Tim Hayden – CEO – BrainTrust Partners

Jeff Fagel – Interim CMO – Vibe.Co

Panel 5: The Tradedesk Of Local

Nick Anastasiades – Founder – Benji

Tim Hayden – CEO – BrainTrust Partners

Jeff Fagel – Interim CMO – Vibe.Co

15:30-16:00

Coffee Break

Afternoon Coffee Break

Coffee Break

16:00-16:30

Carsten Szameitat

Keynote: XR is key enabler for indoor navigation at physical touchpoints.

In this session, Carsten Szameitat, (Chief Revenue Officer) from aryve technologies GmbH – VPS indoor navigation, shares how brands and retailers are using AR and smart glasses to guide customers through stores, malls, and venues in a seamless, sales-oriented way. Based on real-life projects across Europe, the talk explores how...

Carsten Szameitat

16:40-17:00

Michelle Pacynski – VP, Digital Innovation (Former) – Ulta Beauty

Keynote – Value of Innovation: Lessons Learned At Ulta Beauty

Michelle Pacynski – VP, Digital Innovation (Former) – Ulta Beauty

17:15-19:00

Networking Drinks

Networking Event

Networking Drinks

GET YOUR TICKETS NOW

Tickets 2025 here

Speakers & Partners RetailLoco

Aaron Nielsen – VP, Information Technology – Mall of America

Adam Finke – Head of Product – OV Loop

Will Graylin – Chairman & CEO – OV Loop

Chris Ruff – CEO – Glympse

Tami Cabrera – Owner – Muddy Paws Cheesecake Co

Puneet Johar – Founder/CEO – GluedIn

Mike Calvo – VP, Infrastructure – Target

Tina Rexing – Founder/CEO – T-REX Cookie Company

Sean Stephens – VP, Series – Sleep Number

Rich Ventura – VP, Professional Display Solutions – Sony Electronics

Betsy Frost – CEO – Hoplark

Quinn Munton – Executive Director – GPG Advisors

Dominic Anspach – Director of Marketing – DEFCON Motorsports

Ron Cariker – President – 7 Media Group

Andrew Morris – Founder & CEO – The Fintech Agenda

Tom Daly – Owner – Relevant Ventures

Rom Krupp – Founder & CEO – OneDine

Skip Kimpel – VR/ARA Chapter President & RTN Board Member

Chris Ruff

CEO
Glympse

Tami Cabrera

Owner
Muddy Paws Cheesecake Co.

Mike Calvo

VP, Infrastructure
Target

Tina Rexing

Founder/CEO
T-REX Cookie Company

Sean Stephens

VP, Series
Sleep Number

Puneet Johar

Founder/CEO
GluedIn

Patrick Wand

Senior Manger -PMO
Mall of America

Josh Rush

Co-Founder & CEO
SURREAL Events

Morgan van Baren

Global VP of Product Management & Delivery
Mood Media

Stephen(Don) Mallik

Chief AI Officer
Arivu IQ, Corp

Terry Buchholz

GM
Nobu Hospitality

Erik Carlson

VP Platform Sales
GroundTruth

Payal K. Pande

Principal ConsultantPrincipal Consultant
Grey Space Matters

Dan Hight

VP, Channel Partnerships
Placer.ai

Angela Savage

Principal Team Leader
Chick-fil-A

Rob Grimes

Founder & CEO International Food and Beverage Technology Association

Chris Oberholtzer

Broadcast Digital Media Director
Rooms To Go

Mustafa Nisar

Director Exploratory Data Science and Analytics
The Home Depot

Dr. Nyah Alvin Zawolo Glay

Chief Strategy Officer (CSO)
Response Media

Michael La Kier

Digitally-infused Consumer & Shopper Marketing
IGA, INC.

Damien Hopkins

Senior Manager
The Home Depot

Krista (Ittermann) Lang

Sr. Director, Media Strategy & Planning
Focus Brands LLC

Tickets 2025 here

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RetailLoco is organized by the international trade association for location-based technology solutions and marketing. With 1,400 members from 20 countries, it promotes exchange in the digital stationary retail world.

Every RetailLoco partner is automatically listed in the Best Retail Cases database. The initiative of the LBMA collects and shows cases around retail. In addition, the best applications and installations are honored with the Best Retail Cases Award.

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