Momentum Summit
Program 2025
Experience 15 Years of Industry Leadership From establishing best practices to promoting cutting-edge location technologies, LBMA has consistently championed the advancement of strategies that shape how brands connect with consumers.
Day 1
10 Nov 2025
Opening Momentum Summit – Day 1
A welcome and opening session from LBMA Founder, Asif Khan and co-president Carsten Szameitat.
Asif Khan
Carsten Szameitat
Panel 1: AI, Retail, and the Next Era of Customer Experience
this panel will connect the dots between AI, retail, customer experience, and loyalty. While location-based data has historically been central to LBMA, the discussion will focus on how AI and...Read More
Stephany Sousa – SVP Product Lead – Publicis Media
Sarah-Lena Grogg – AI Strategist – Moov AI
Scott D’Cuhna – VP, eCommerce (former) – LCBO
Richard Newman – VP, Strategic Growth – Moov.AI
10:15-10:45
Morning Coffee Break
Coffee Break
Panel 2: Data Driven Sports Marketing Insights
Farah Bastien – Founder – Watch Her Win
Mike Rucker – Mgr. IT – SoFi Stadium & Hollywood Park
Mark Nadolny – Sr. Manager, Digital – Can. Olympic Committee
Julian Franklin – Principal – Franklin Management Group
Georgia Sapounas – VP, Digital Products & Innovation – Cleveland Cavaliers
Sponsor Keynote (Passcreator)
Alexander Hell – Head of Bus. Dev. – Passcreator
12:00 - 13:00
NETWORKING LUNCH BREAK
Thanks to our partners that make the event happen!
Panel 3: Fireside Chat
Denise McKenzie – Managing Partner – Place Trust
Asif Khan
Sponsor Keynote (Environics Analytics)
Jan Kestle – President – Environics Analytics
14:15:15:00
Afternoon Coffee Break
Coffee Break
Panel 4: Indoor Location & The Spatial Web
Razina Ahmed – Dir. Sales NA – Xovis (former)
Hongwei Liu – CEO – Mappedin
Carsten Szameitat
15:45-16:30
Day 1 – Closing Keynote (TREXITY)
Alok Ahuja – CEO/Co-Founder – Trexity
17:00 PM - 19:30 PM
Day 2
11 Nov 2025
Opening Momentum Summit – Day 2
A welcome and opening session from LBMA Founder, Asif Khan and co-president Carsten Szameitat.
Asif Khan
Carsten Szameitat
Panel 5: Next-Gen Geo Marketing: AI That Understands Consumers In Place
How do you make AI actionable at the street level? This discussion dives into the intersection of contextual consumer analytics and geo-marketing—covering how retailers can use AI to decode local...Read More
Stéphane Drouin – VP, Shopper Insights – Léger
Mathieu Le Reste- President & CEO – Propulso
Danyal Syed Ali – Head of Consumer & Customer Insights – Ikea
Carl Boutet – Founder – Studio Rx
10:15-10:45
Mall of America – Realizing Ops Efficiencies In Retail Through AI
Patrick Wand – IT Director – Mall of America
10:45-11:15
Morning Coffee Break
Coffee Break
Panel 6: Measuring Success In Live Events
Rob Kraszewski – Head of BD & Partnerships – TIFF
Conor Khoi – Manager, Partnerships – The JUNO Awards
Tracy Van Kalsbeek – Executive Director – Kitchener-Waterloo Oktoberfest
Asif Khan
12:00 - 13:00
NETWORKING LUNCH BREAK
Thanks to our partners that make the event happen!
13:00-13:30
Interactive Session (Carl Boutet)
Carl Boutet – Founder – Studio Rx
Panel 7: The Role of Data in Place-Based Out-of-Home (with COMMB)
Rodney Bisnath – Head of Research & Measurement – COMMB
Katherine Upton – VP, Media Planning – Publicis Media
Steve Christian – Director of Sales – Mobilytics
Nicolette Leonardis – President & Co-Founder – Vertical Impression
Jamie Armstrong – GM, Media Intelligence – Loblaw Advance
14:45:15:15
Afternoon Coffee Break
Coffee Break
Sponsor Keynote (Unerry & Optex America)
Ben Norris – VP, Sales & Marketing – Optex America
Ryan Imaizumi – Chief Evangelist – Unerry
Panel 8: Digital Innovations In Leisure & Luxury
Roberto Gennaro – CDIO – Redtag.ca
Patrick Boydell – Dir. Brand & Integrated Marketing – Sunwing Vacations
Kelly Seawright – Mgr. Digital Platforms – Mercedes-Benz (formerly)
Asif Khan
Carsten Szameitat
After Party
15 years of LBMA we have to party
enjoy the Live Band and dance with us
LBMA 15th Anniversary Celebration!
Join us for an exclusive anniversary gala with live music concluding the Momentum Summit in Toronto (Nov 7-12)!
Celebrate 15 years of connecting the global location and marketing ecosystem. Network with industry pioneers and innovators while enjoying live musical entertainment at the perfect finale to 5 days of premium business insights.
Don’t miss this milestone moment in LBMA history!
